At Lunar I worked as a Motion Art Director, working on everything from brand campaigns to still ads. One project I especially enjoyed was the Positive Interest Rate campaign.
For this campaign I came up with the story ideas, drew the storyboards and directed the crew. The goal was to show people enjoying life while reminding them that when it comes to money it can be smart to choose a safe option, like Lunar’s Positive Interest Rate.
Different formats
Since the campaign ran online in Denmark, Sweden, and Norway, we had to adapt the content to different aspect ratios and make sure the message was easy to understand in all three markets.
Credits
Client: Lunar
Direction: Jelle Janssen
Cinematographer: Simon Bang
Direction: Jelle Janssen
Cinematographer: Simon Bang